Our biggest hurdle was eliminating redundancies in content, and consolidating information where possible to simplify the sitemap and user flow. The original website had several pain points: no way of filtering through products, duplicate content on different pages, and it wasn't mobile-responsive.
My immediate team performed a content audit, refined their sitemap, organized their content architecture, created personas, made wireframes, and built a global design elements system, all while honing in on a refreshed brand tone to convey through their new site.
We delivered a minimal, responsive, organized, and effective website for a very difficult industry sector. We met the goals of the project by including a prominent "Contact Us" call-to-action, enhanced product filtering, and well-organized descriptions of applications and products with additional downloadable resources when needed.