We knew that the acorn had been the main mark for the entire history of the company, well, almost the entire history... this was the most identifiable part of the brand; the most recognizable across all our channels. This core element served as a starting point to build out themes of nature to breathe new life into the brand. We gave a name and a vision to what it meant to be a part of Doe-Anderson through company-wide values, and completely re-built our web presence.
To "soft launch" the rebrand with employees and clients, our team released a video introducing the values, showed off our new site, and shared some branded pullovers and backpacks (which I still use to this day). Once everything was finalized, we plastered our new acorn all over new hire packets, our in-person office, social channels, and the side of our building.