When approaching this rebrand exploration, we aimed to make references to the heritage that comes with being a 100+ year-old agency while bringing the brand identity into 2023. We needed to adapt with the way our agency has changed throughout that time while being authentic to ourselves, yet aware of current design trends.
I designed a custom wordmark that drew inspiration from two timeless typefaces, Baskerville and Clarendon. While the acorn is no longer part of the primary mark, it has been given its own space as a heritage mark. This decision allows us to evolve while staying rooted in our history. We believe that small ideas, like acorns, can grow into powerful movements, which is an essential part of our agency's story. Acknowledging our roots and using them to grow is crucial to our continued success. To support this rebrand, we also updated typography, colors, website, social media, and photography standards.
For the web design, we had three main goals: showcase the work, make getting in contact easy & organized, and create a flexible component-based system for case studies while still conveying the brand's tone-of-voice.
We also updated our social media presence, animated brand assets, and built agency-wide presentation templates to tie all channels together.
Leyla Touma Dailey