Our team needed to adapt the 2020 Maker's Mark rebrand for all digital ecosystems i.e. their website, brand activations and programs, and email marketing.
We aimed to build a comprehensive UI kit so our brand teams and external partners had access to consistent elements across all campaigns and programs. Our team decided to turn to Figma shared libraries, for agency-wide and brand-wide consistency.
Ultimately, this ever-evolving library provided the teams a collaborative and flexible format, while also keeping files up-to-date without the need for duplicative efforts.