Maker's Mark Global Digital Platforms

challenge

The 2020 Maker's Mark rebrand needed to evolve for all digital platforms to bring cohesion to owned channels.

TASK

I needed to refresh the website and email templates to match the updates coming out of the rebrand, but there was opportunity for more collaboration and efficiency. comprehensive UI kit so our brand teams and external partners had access to consistent elements across all campaigns and programs. Our team decided to turn to Figma shared libraries, for agency-wide and brand-wide consistency, because Figma keeps files up-to-date without the need for duplicative efforts.

action

We needed a comprehensive and universal UI kit so our brand teams and external partners had access to consistent elements across all campaigns and programs. I decided to turn to Figma shared libraries, for agency-wide and brand-wide consistency. I built an ever-evolving asset library to provide teams with a collaborative and flexible environment. Then I applied the kit with the website and campaign landing pages, digital brand activations and product launches, and email marketing templates.

RESULT

Ultimately, this ever-evolving library provided the teams a collaborative and efficient format, while also keeping files up-to-date without the need for duplicative efforts. It has been utilized and built upon with US, UK, and JP offices and partners.