Due to the COVID-19 pandemic, Carriage House Printery, suffered setbacks as a small business. To assist them in regaining their footing, our team worked to improve their site experience and SEO to increase sales.
From a design standpoint, we updated their brand typefaces and colors to optimize for the web, while still keeping their brand personality. I designed a new component library for our team to use as building blocks for the site and worked with our strategy team to improve the product customization flow and checkout process.
The use of holding shapes, cells, and modals kept the checkout flow as organized as possible, while supporting full product customization.
We optimized their product search by prioritizing filtering to help users find what they were looking for, then built in the color and fabric customizations into the checkout flow as a step by step process.