Separate from the pre-existing site design being outdated, there were main pages of the site that were no longer functional. The product finder tool wasn't able to handle all the data they were inputting into their system and there were issues with site responsiveness across devices. The caveat was we needed to improve these issues while also using their existing data from Kentucky Proud members.
Our main goals were to update the site to their new visual identity, provide improved product search experiences, and provide the Kentucky Proud marketing team a scalable and self-sufficient marketing tool (through the CMS) for future programs, campaigns and marketing initiatives. I designed a flexible component-based system for their campaign and program pages, so each would have consistency but wouldn't need to use the same layout every time. I also worked with the strategy and development teams to streamline the sitemap, integrate live on-page search results, and categorize the existing data for our filtering tools.
Desktop is a very similar experience, but utilizes the space available for multi-column content and more large-scale imagery.
We have a phase two coming soon, to streamline their database and decrease the overwhelming amount of filter options.