challenge
Separate from the pre-existing site design being outdated, there were main pages of the site that were no longer functional. The product finder tool wasn't able to handle all the data they were inputting into their system and there were issues with site responsiveness across devices. The caveat was we needed to improve these issues while also using their existing data from Kentucky Proud members.
TASK
Our main goals were to update the site to their new visual identity, provide improved product search experiences, and provide the Kentucky Proud marketing team a scalable and self-sufficient marketing tool (through the CMS) for future programs, campaigns and marketing initiatives.
action
I designed a flexible component-based system for their campaign and program pages, so each would have consistency but wouldn't need to use the same layout every time. I also worked with the strategy and development teams to streamline the sitemap, integrate live on-page search results, and categorize the existing data for our filtering tools.
RESULT
We achieved a robust but flexible component-based system that was able to showcase all of Kentucky Proud's programs, campaigns, and products. We came in on-budget and on-scope within the timeline of around eight months, launching in December 2022.
Creative Direction / UI Design
William Schultz
Content Production
Chase Stewart
Abigail Franco
Andrea Luckett
Development
Zach Hornsby
Kenton Glass
Jeremy Dunn
Jerrod Long
Copywriting
Scott Boswell
Miles Harvey
Project Management
Matt Karaffa
Meghan Clark
Merlin Lee
Account Management
Claire Tidmore
