In order to improve the value proposition of the app, we developed a content strategy aimed at driving consumer traffic to Kentucky's tasting and tap rooms. To achieve this, we utilized filtering, location check-ins, and custom profile settings to enhance the user's ability to discover and explore local offerings. Our ultimate goal was to create a seamless and personalized experience that not only encourages app downloads, but also promotes visits to Kentucky's unique attractions.
By prioritizing filtering and map integrations, we were able to provide accurate data for nearby locations that match the user’s search criteria. Additionally, our incorporation of user profiles allowed us to organize reviews and activity by location, further enriching the data available. To encourage engagement, we implemented a global feed where users can share their experiences, enabling them to connect with others who have similar interests. To enhance the experience I considered UI micro-interactions and skeleton loading to help with perceived load times and encourage a delightful, branded experience.
This client was extremely collaborative, and worked with us in Figma to workshop app flows and review design phases.
Kevin Price
William Schultz
Kenton Glass
Jerrod Long
Coleen Byrn
Nadine Landis
Sirima Rattanamanokorn
Bekah Beran
Matt Karaffa
Claire Tidmore
Meghan Clark