Louisville Tile Rebrand

A refreshed brand identity for a family-owned tile distributor that reflects the care, quality, and expertise of their business.

Contributions: Creative direction, Branding
Louisville Tile logo signature overlayed onto a teal backdrop featuring tile texture in the background.

Louisville Tile's positioning and visual identity had the opportunity to convey their 65-year legacy of premium quality and excellent customer service.

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I also created a set of brand patterns and a heritage lockup to support the new logo signature. These graphic elements round out the brand and give the client more areas to play without interfering with the primary branding.